The Rise of Concern Based Skincare
SKINCARE GETS PERSONAL
As skincare professionals, we see clients seeking treatments
for skin concerns such as Acne, Rosacea, Pigmentation, Dry, Sensitive or Fine
Lines/Wrinkles on a daily basis. Research from the British Skin Foundation has
found that 60% of British people currently suffer from or have suffered from a
skin condition at some point during their lifetime.
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| British People Suffer From Skin Condition |
When it comes to skincare efficacy, a 'one size fits all'
approach is no longer enough. Discerning clients armed with more information
via the internet, reality programmes and social commentary, want to treat
specific skin concerns to benefit from skincare regimes tailored to meet their
personal needs
SKIN CONCERN? WHAT SKIN CONCERN?
When looking at skin concerns, it appears that overall, both
men and women are paying more attention to the 'what' and the 'how to resolve
if. A recent study of 92 dermatology clinics found a 200% rise in the number of
adults seeking specialist Acne treatment'. Other skin conditions on the
ise include Rosacea and Pigmentation. Rosacea treatment
enquiries are up by 92%, double compared to the year before. Hyperpigmentation,
caused by the overproduction of Melanin resulting in darker patches on the
skin, can not only make skin look uneven but can also give the appearance of
aged skin.
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| Rise In Adults Seeking Acne Treatment |
What has caused this rise in skin concerns? Note: a few
modern day factors that have huge impact
DIET - SUGAR AND PROCESSED FOODS
Diets high in sugar, lacking nutrients and full of processed
foods can lead to a host of adverse health issues, including heart disease,
weight gain and also skin problems. Yet, as a nation, we are consuming more
sugar and processed foods than ever before. The World Health Organisation has
stated that people should aim to get just 5% of their daily calories from
sugary foods. However, the average is 12.3% for adults under 65 according to
the national diet and nutrition survey (NONS). Sugar can trigger a spike in
blood sugar levels. This increases levels of insulin that can cause skin
problems such as acne and rosacea. In fact, an overview of research carried out
over the past 50 years has found that eating foods with a high glycaemic index
(GI) not only aggravated acne, but in some cases triggered it, too",
HORMONES AND STRESS FACTORS
A survey of 4,000 people ' found that four out of five
adults feel stressed during a typical week, while almost one in ten were
stressed all the time. There is now a greater understanding of the link between
stress and adverse effects on skin health. For example, stress hormones trigger
overproduction of sebum that can create or worsen Acne. Raised levels of stress
hormones promote transepidermal water loss resulting in dry and dull skin
appearance. While in general. hormonal imbalances can play havoc on the health
of skin whether caused by stress or other factors such as PMS, pregnancy,
puberty and menopause.
ENVIRONMENTAL FACTORS
Daily exposure to free radicals, including pollution,
UVA/UBA rays can also lead to various skin issues. Air pollution can lead to
premature ageing by accelerating wrinkles and age spots, according to emerging
scientific research'. Clients reporting sun damage is also very common.
Although more than eight out of 10 people are worried about skin cancer, 72%
have been sunburnt in the past year".
UVA rays are particularly dangerous because they don't cause
burning, so there's no immediate sign that any damage is being done. In fact,
the tell-tale pigmentation marks, excessive wrinkles and leathery texture often
don't become apparent until many years later
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| Rosacea Treatment Enquiries |
2018 - STAND AND DELIVER. THE MOVE TO 21ST CENTURY SKIN CARE
Personalised and information based skincare is the future.
Providing a consultative approach enables client confidence and loyalty through
a longer term treatment programme. Therapists should be taking a three pronged
approach when treating their clients:
1.
Start
with a detailed skin analysis, in order to really understand the client's
skin. Use skin imaging technology and take photos regularly to show progress.
Discuss and design a personalised treatment programme - the #100DayReset programme is ideal for both new and existing clients. Combine professional treatments with a personalised homecare routine to address the client's concern.
Discuss and design a personalised treatment programme - the #100DayReset programme is ideal for both new and existing clients. Combine professional treatments with a personalised homecare routine to address the client's concern.
2.
Treat from within. Skin nourished from the inside looks healthy on the outside.
Clients who use appropriate supplements are likely to achieve far superior results.
3.
Use topical treatments that are about efficacy and integrity.
Topical vitamin treatments that contain vitamin A have shown to make a dramatic difference to skin concerns.
Topical vitamin treatments that contain vitamin A have shown to make a dramatic difference to skin concerns.
If clients are using the wrong kind of make-up it could undo
all the hard work. Encourage the use of non-comedogenic cosmetics to avoid
aggravating concerns. Remember, mineral make-up, such as Jane Iredale, is the
best kind for clients with problematic skin as it allows the skin to breathe.
